VERO OVERVIEW
CASSENS COLLECTION, ARCHIVE CENTER, IRC MAIN LIBRARY
More than 300 cars crossed Vero’s first toll bridge when it was dedicated on
Sept. 6, 1920. The wooden swing bridge crossed from present day Royal Palm
Pointe to the barrier island.
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VeroBeach100.org City of Vero Beach 1919-2019 29
night, Charles said. In 1891,
he applied for permission to
establish a post office and
was its first postmaster. The
name Vero is often attributed
to his wife, Sarah, who
suggested the settlement be
named Vero, which means to
speak the truth in Latin.
The Giffords’ son, Friend
Charles, succeeded his father
as postmaster and when the
Florida East Coast Railway
opened a station in Vero in 1903, he became a ticket agent. He
farmed 160 acres and planted the area’s first citrus grove.
HUMBLE BEGINNINGS
The settlement was incorporated by the Florida Legislature
on June 10, 1919. Vero Beach is marking the centennial with a
yearlong celebration. In 1925, the town’s name was changed to
Vero Beach and its boundaries were extended after Indian River
County was carved from the northern part of St. Lucie County.
Incorporation gave town officials the legal framework needed
to levy taxes and provide services, from utilities to police, to the
community of a few hundred. It helped spur Vero’s growth and
led to the building of a new school, a few more stores and churches,
and in 1920, the first bridge across the Indian River Lagoon.
But, regardless of the legislative act, growth would not have been
possible if the backcountry had not been made fit for farming
and human habitation. It was so swampy that early settlers lived
in hammocks and elevated places “where they were more or less
safe from water,’’ according to a local newspaper account.
The Vero Press wrote in a Jan. 22, 1926, article on Vero’s beginnings,
that the town had appeared it might remain stagnant in its
earlier years. It consisted mainly of the post office, a general store,
a small school, saw mill and a handful of modest homes.
“The prospects of it ever having much more seemed extremely
remote,” the newspaper stated. “During the 30 years since the
settlement was started, it had grown almost none at all.”
But this was before Iowa banker Herman Zeuch, who has been
called the daddy of Vero Beach, came to town and his company
>>
PHIL REID
The Gifford family home, which was
built around 1889, still stands at the
corner of 20th Street and U.S. 1.
FRIDAY, JANUARY 11
TAPESTRY
A TRIBUTE TO CAROLE
KING
THURSDAY, JANUARY 17
EARLY ELTON
THE ELTON JOHN HITS
FROM 1970-1972
THURSDAY, JANUARY 31
THE LONG RUN
PERFORMING THE EAGLES
HITS
FRIDAY, FEBRUARY 8
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FLEETWOOD MAC’S
RUMOURS
THURSDAY, FEBRUARY 14
THE McCARTNEY
YEARS
A PAUL McCARTNEY
CONCERT EXPERIENCE
THURSDAY, FEBRUARY 21
KARLA BONOFF AND
JONATHAN EDWARDS
FRIDAY, MARCH 1
GARY PUCKETT AND
THE UNION GAP
THURSDAY, MARCH 7
FULL MOON FEVER
A NIGHT OF TOM PETTY
& THE HEARTBREAKERS
FRIDAY, MARCH 15
ONE NIGHT IN MEMPHIS
CARL PERKINS, JOHNNY
CASH, JERRY LEE LEWIS AND
ELVIS PRESLEY
THURSDAY, MARCH 21
JIMMY WEBB
AMERICAN SONGWRITER,
COMPOSER & SINGER
THURSDAY, APRIL 4
CLASSIC ALBUMS LIVE -
LED ZEPPELIN I I
WEDNESDAY, APRIL 10
MAX WEINBERG’S
JUKEBOX
PERFORMING ROCK & ROLL
CLASSICS
Live!
SM
VERFROM BEACHO Concerts are 7pm
at The Emerson Center
1590 27th Ave., Vero Beach, FL
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Our Non-profit Partners include:
City of Vero Beach Centennial
Cultural Council of IRC
Hope for Families Center
Indian River Land Trust
Quail Valley Charities
The Emerson Center
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Screen Sponsor: The Majestic 11
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6 Years of Music Concerts
Close to Home
2019 SERIES
This concert is in recognition of the Vero Beach Centennial Celebration
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