A TASTE OF PORT ST. LUCIE
Avenue location. The Fort Pierce shop is situated in a traditional
plaza with about 1,800 square feet
Dixie Cream tries to maintain its home-like feel in the new
store, where there is a similar display case and the same two
tables and chairs. Both stores are mainly for take-out orders,
Callis says.
Some older customers who frequent the Fort Pierce shop remember
coming there as children, Callis says. Many customers
stop by before and after church. Jeanette Conlon, deputy
city clerk of Fort Pierce, says it has been a favorite spot for
Westwood High School students for more than 30 years.
The Fort Pierce shop has had several owners throughout
its history, older customers remembering the Woods couple
operating it for many years.
Carl Selph Jr., the current owner, bought the establishment
in 1999. Each store has five employees. The new store is finding
its place with customer volume.
“We’re happy with business at the new location,” Selph
says. “There’s a lot of work behind the scenes, things that
have to be done, but it’s worth it in the end.”
At the Fort Pierce store, teachers and students from nearby
schools often come by for an early breakfast. Older customers
are a steady customer base, but newcomers are discovering
both the stores, Selph says.
“It’s kind of passed down from generation to generation
with newcomers because of the Internet,” Selph says.
Callis pointed out: “A lot of our customers go on TripAdvisor
and Google and we pop up No. 1.” Some of the comments
on review websites include, “Hands down the best donuts
I’ve ever had,” “The apple fritter is truly amazing!” and “The
Doughnut holes, glazed by Andrea Lopez, satisfy a sweet tooth. hot glazed donuts are the best in the world.” >>
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5001 Okeechobee Rd. (Across from Walmart), Fort Pierce, FL 34947
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