Selling Vero Beach: Settler Myths in the Land of the Ais and Seminole

The true story of Vero’s creation is full of tall tales

BY JANIE GOULD

Have you have ever wondered why two Vero Beach landmarks — Pocahontas Park and the Pocahontas Building — carry the name of the legendary Indian maiden who wasn’t a Seminole and who never set foot in the town? It was more than just the fanciful creation of an early developer — it was a marketing strategy.