Vero Beach Sebastian Fort Pierce Port St. Lucie Jensen Beach Stuart Palm City
How we became the Treasure Coast
Long known for our world-famous citrus, St. Lucie, Martin and Indian River counties became known as the Treasure Coast after the discovery of riches off our shores in the 1960s
There was a time when our three counties had no special name other than, perhaps, Indian Riverland. St. Lucie, Martin and Indian River counties were defined by their principal towns, which also served as their county seats – Fort Pierce, Stuart and Vero Beach. There were no other towns of any consequence in the region. Fort Pierce, Stuart and Vero were distinct, mostly self-contained communities linked mainly by U.S. 1 and high school football rivalries. Vast amounts of undeveloped land lay between each city, and since the turnpike and I-95 were still... Read more >>
300 years ago
A hurricane destroyed a fleet of 11 ships laden with riches, killing hundreds and spilling much of the precious cargo along our shores — the rest is Treasure Coast history
In a single night more than 300 years ago, Spain’s entire fleet of treasure ships suddenly went down, scattering untold millions of dollars worth of silver and gold along our shores. After treasure hunters regularly began to bring up great caches of lost riches in the early 1960s, our region was dubbed the Treasure Coast. But the glitter of that shimmering nickname is only a half-told tale. The storm scattered people, too... Read more >>
Sea keeps doomed fleet’s secrets
With all the latest technology in modern day maritime engineering, it’s difficult to imagine what it was like for crew and passengers sailing halfway around the world in 1715 onboard wooden ships bound for the New World. A combination of excitement, the unknown, and danger drove these people of the 18th century on a voyage of possibility and peril.
Three hundred years later, we are still learning about the ill-fated Spanish Plate Fleet that sank off the east coast of Florida because of a horrific July hurricane. Nearly half of the 2,500 lives onboard the 11 ships were lost, as well as several hundred millions of dollars in treasure. Only one ship managed to escape that deadly morning... Read more >>
The place: Old Fort Park
If there’s one place you want to visit on the Treasure Coast to imagine where the earliest settlers gathered, go no farther than Old Fort Park, less than a mile south of Fort Pierce on South Indian River Drive. Located on the banks of the Indian River, the site once had a freshwater spring, which made it attractive for the region’s earliest settlers. The serenity of the site enables you to imagine the Ais landing on the shores of the Indian River Lagoon in their dugouts with loads of fish and oysters, the refuse from the oysters building up the mound over centuries.
The site was the center of... Read more >>
Premium Businesses
AIR CONDITIONING
NisAir Air Conditioning & Heating
877.7NISAIR
nisair.com
Sea Coast Air
772.466.2400
seacoastair.com
AIRPORTS
Palm Beach International Airport
561.471.7400
pbi-airport.com/
pbia.org
Vero Beach Regional Airport
772.978.4930
verobeachairport.org
ANTIQUES & HIGHWAYMEN ART
Grant Antiques
321.726.6778
grantantiquemall.com
The Castle Antiques & Collectibles
772.461.0656
APPAREL DECORATOR/SIGNS
Dragonfly Graphics
772.879.9800
dragonflycentral.com
ART GALLERIES/ARTISTS/
FRAMING
A.E. Backus Museum
772.465.0630
backusmuseum.com
Vero Beach Museum of Art
772.231.0707
ATTRACTIONS
Downtown Fort Pierce Farmers Market
fortpiercefarmersmarket.com
The Elliott Museum
772.225.1961
elliottmuseum.org
Vero Beach Air Show
veroairshow.com
AUTO DEALERS
Bev Smith Automotive Group
772.464.8440
bevsmithtoyota.com
Sunrise Ford
772.461.6000
sunrise-ford.com
Sunrise Volkswagen
855.234.3927
sunrisevolkswagen.com
AUTOMOTIVE
St. Lucie Battery & Tire
800.432.1064
slbt.com
BANKING
Center State Bank
772.460.2242
centerstatebank.com
BEVERAGES
Natalie’s Orchid Island
800.FRESHHH
oijc.com
BOATING/WATERSPORTS
Central Marine
772.692.2000
Centralmarinestuart.com
Marine Connection
772.222.7850
marineconnection.com
Salty's Water Sports
772.448.4516
saltyswatersports.com
BUILDERS
GHO Homes
772.532.3630
ghohomes.com
Helmet House Construction
772.562.0866
helmethouseconstruction.com
BUTCHER SHOP
A Butcher’s Shoppe & A Bit More
772.794.0040
abutchershoppeandabitmore.com
CANDY/ CONFECTIONARY
Bruno’s Chocolate
772.466.4222
choctc.com
CASINOS
Seminole Brighton Casino
800.360.9875
seminolebrightoncasino.com
CHAMBERS OF COMMERCE
St. Lucie County Chamber of Commerce
772.595.9999
stluciechamber.org
CITRUS/PRODUCE
Nelson Family Farms
772.464.2100
nelsonfamilyfarms.com
CLOTHING/SHOPPING
Aphrodite Style
772.781.8190
aphroditestyleinc.com
Florida Classics Books & Gifts
772.546.9380
floridaclassicslibrary.com
Kemp’s
772.221.9973
kempsshoesalon.com
DIVE & WATERSPORTS
Deep Six
772.562.2883
deepsix.com
EDUCATION
Indian River State College
866.792.4772
irsc.edu
Space Coast Education Center
321.313.0229
SpaceCoast.edu
St. Andrew’s Episcopal Academy
772.461.7689
staacademy.org
St. Lucie County Schools
772.429.3600
stlucieschools.org
EYEWEAR/OPTICAL CARE
C.R. Lait
772.465.6616
crlaitoptical.com
Taylor Creek Optical
772.468.0008
taylorcreekoptical.com
FINANCE
Rehmann
772.234.8484
rehmann.com
FURNITURE
Sunshine Furniture
772.569.0460
sunshinefurniturecasual.com
GOLF
Champion Turf Club at St. James
772.336.4653
championturfclub-stjames.com
Indian Hills Golf
772.465.8110
indianhillsftpierce.com
GOLF CARTS
Total Golf Cart
772.778.0468
totalgolfcart.com
GOVERNMENT
City of Fort Pierce
772.467.3000
Cityoffortpierce.com
St. Lucie County Clerk
772.462.6900
stlucieclerk.com
Saint Lucie County Property Appraiser
772.462.1000
paslc.org
GRILL CLEANING
Florida Native Grill Cleaning
772.285.2726
floridanativegrill.com
HEALTH & REHABILITATION CENTER
Palm Garden of Port St. Lucie
772.335.8844
palmgardenofportstlucie.com
HOME HEALTH CARE
A Moment’s Notice Healthcare
772.978.9092
amnhc.com
Indian River Home Care
772.569.3885
772.492.6120
indianriverhomecare.com
HOME IMPROVEMENT
Energized Electric LLC
772.466.1095
energizedgenerators.com
Kurbing LLC
772.285.7557
kurbing.com
P & S Gutters Inc.
772.241.4181
pnsgutters.com
RCD Painting Inc.
772.501.4934
HOSPITALS
Lawnwood Regional Medical Center
772.461.4000
lawnwoodmed.com
Cleveland Clinic Martin Health System
772.345.8100
martinhealth.org
Raulerson Hospital
863.763.2151
raulersonhospital.com
St. Lucie Medical Center
772.335.4000
stluciemed.com
St. Lucie Medical Center ER at Darwin Square
772.807.4840
stluciemed.com
INDEPENDENT/ASSISTED LIVING
Harbor Place at Port St. Lucie
772.337.4330
ptstlucieharborplace.com
The Palms of St. Lucie West
772.344.7441
thepalmsofstluciewest.com
Symphony at Stuart
772.618.1565
symphonyatstuart.com
INSURANCE
McCall Insurance
772.562.4477
mccallagencyinc.com
State Farm/Bill Knight
772.461.7900
billknightinsurance.com
INTERIOR DESIGN/FURNISHINGS
Dow Decorating
772.678.1040
dowdecorating.com
Karen Kane Interiors
772.465.2574
kkaneinteriors.com
JEWELRY
Diamonds by Terry
772.781.1133
diamondsbyterry.com
LANDSCAPING/GARDENS
Michael Flaugh Landscape Architect
772.419.0024
mikeflaughla.com
LAW OFFICES
Abernethy Law Group
772.489.4901
bruceapa.com
Fee, Yates, & Fee, P.L.
772.461.5020
feeyateslaw.com
LUMBER & HARDWARE
East Coast Lumber
772.461.5950
eastcoastlumber.com
MARINAS
Fort Pierce City Marina
772.464.1245
fortpiercecitymarina.org
MEDICAL
Indian River Podiatry
772.569.0081
indianriverpodiatry.com
Ocean Chiropractic & Health Center
772.460.9000
oceanchiropracticandhealth.com
Orthopaedic Center of Vero Beach
772.778.2009
orthocentervb.com
South Florida Orthopaedics & Sports Medicine
772.288.2400
SouthFlaOrtho.com
MENTAL HEALTH
Coral Shores Behavioral Health
772.403.4000
coralshoresbehavioral.com
Mental Health Association Indian River
772.569.9788
mhairc.org
MUNICIPALITIES
City of Port St. Lucie
772.871.5225
cityofpsl.com
NON-PROFITS
Family Meals, Inc.
772.210.0900
FamilyMealsinc.org
Harbor Branch Oceanographic Institute Foundation
772.466.9876
hboifoundation.org
Treasure Coast Food Bank
stophunger.org
OPHTHALMOLOGY
New Vision Eye Center
772.257.8700
newvisioneyecenter.com
cataractsurgeryverobeach.com
PAWN & JEWELRY
Best Value Jewelry & Pawn
772.467.1199/772.340.2424
bestvaluepawn.net
PERFORMING ARTS
Lyric Theatre
772.286.7827
lyrictheatre.com
Riverside Theatre
772.231.6990
riversidetheatre.com
Sunrise Theatre
772.461.4775
sunrisetheatre.com
PEST CONTROL
WipeOut Pest Control
772.429.7116
wipeoutpests.com
PLASTIC SURGERY
Ocean Drive Plastic Surgery
772.234.3700
oceandriveplasicsurgery.com
Premier Plastic Surgery & Spa
772.213.8877
premierplasticsurgeryfl.com
RADIO
WQCS
888.286.8936
wqcs.org
REAL ESTATE
Beach & Beyond Rentals
772.234.3379
beachandbeyondrentals.com
Coldwell Banker Paradise
772.461.3250
FlColdwellBanker.com
John’s Island Real Estate Co.
772.231.0900
johnsislandrealestate.com
McCurdy & Co. Realty
772.216.2821
mccurdyrealty.com
Oceanside Realty Partners
772.418.4420
oceansiderealtypartners
RESTAURANTS
Casey’s Place
772.231.4790
caseysplace.net
Cobalt Restaurant
772.469.1060
cobaltrestaurant.com
Sharkys
772.466.2757
ADVERTISING AGENCIES
Adams Media Group
772.492.6570
adamsmediagroup.com
Idea Garden
772.778.2832
ideaga.com
Pathos
561.688.2880
wearepathos.com
