Beef Bliss

Filet mignon

A popular Braford dish: Filet mignon napped with a demi-glace, accompanied by garlic mashed potatoes and a zucchini-squash medley. PABLO SARMIENTO

Tasty prime steaks among the top-quality masterpieces patrons relish at the Braford Steakhouse in downtown Fort Pierce


Rooster in the Garden
The opening of the Rooster in the Garden next door, with a separate kitchen and chefs, preceded the Braford’s debut, offering lunch and dinner six days a week and brunch on Sundays. PHIL REID

You could say Gus Gutierrez is the quintessential mover and shaker. With homes in New York, Switzerland, London and Miami, his interests are as diverse as his travels. Yet lately, the property developer and former designer has set his sights on revitalizing downtown Fort Pierce — a place he recently chose to call home.

“One of the things I always consider is building a community,” he says when talking about his ventures. “This is a historic downtown main street and I want to make it the hub and central nucleus for the community. It’s a masterpiece that needed polishing.”

A bold undertaking indeed but one that has taken him on a journey he clearly relishes. Purchasing an abandoned historic building, he transformed what used to house a bank into the Galleria of Pierce Harbor, a shopping complex anchored by two interconnected dining concepts and several upscale boutique stores. Ideally situated in the heart of downtown, the location couldn’t have been better. With the popular Sunrise Theatre directly across the street, county buildings close by and 2,000 workers seeking sustenance, Gutierrez tapped into a thriving market.

One of those dining concepts is the Braford Steakhouse, a 100-seat chophouse that opened its doors in June 2018, a steer’s head positioned prominently over its Second Street entrance. Two seating areas offer either indoor dining or an outdoor courtyard for those seeking a more intimate and relaxing dining experience. The décor at first glance seems to echo that of clubby steakhouses across the nation — dimmed lighting, dark polished woods, plush leather banquettes, a central bar and an open-concept kitchen. On closer inspection, the ‘no white tablecloth’ approach along with cowboy-themed pop art murals and wine bottle chandeliers speaks to a younger audience, striking a pose somewhere between tradition and modernity. On any given night, you might find Stetson-toting cowboys dining next to out-of-towners all looking for a good meal and a good time.

The opening of the Rooster in the Garden preceded the Braford’s debut, offering lunch and dinner six days a week and brunch on Sundays. By way of contrast, the décor here is casual — light, bright and cheerful spanning three dining rooms, both indoors and out with a flavorful and finely tuned seasonal menu of southern-fusion farm-to-table fare.

eclectic interior decor
Traditional plush leather seating and an open-concept kitchen is counterbalanced by the more modernistic pop art murals that define the eclectic interior decor.

The restaurants’ winning team
The restaurants’ winning team, left to right, the Rooster in the Garden’s manager, Steve Lamansoff; two of the Adams Ranch brothers, Lee and Mike Adams; the Braford House manager Bill Cushing; developer and interior designer Gus Gutierrez; and executive chef Gregg DeAquair. PHIL REID

Both eateries serve the local Adams Ranch Natural Beef®, a product of the pasture raised, hormone and antibiotic-free Braford cattle that Adams Ranch has been producing since 2016. Carrying the Florida Department of Agriculture’s “Fresh from Florida’ label, their meat is widely recognized for its superior taste and tenderness.

“We wanted to partner with those of historic significance who had made positive influences in the area,” Gutierrez says of his decision to bring the Adams Ranch on board. It was a mutually beneficial pairing from the start, points out Mike Adams, one of three brothers now running the ranch after the death of his father, Bud Adams, iconic rancher, environmentalist and photographer.

“Our involvement with Gus was one that developed over the course of a year, beginning with his invitation to join in the discussion on revitalizing the downtown area,” Adams says. “We watched the transformation of the bank building into his vision of the Galleria and we were soon on board with his concept for a fine dining steakhouse. We have been heavily involved in the operation from the start, from the selection of the steak knives to the approval of the menu. But our beef is only one aspect of the restaurant. It also takes a dedicated team to deliver an exceptional dining experience.”

One significant member of that team is executive chef Gregg DeAquair, a Florida native who brings a wealth of experience to the table. Having worked his way up through local strongholds like the Ocean Grill, The Moorings Club and the Indian River Club in Vero Beach, DeAquair says he learned from the ground up.

“I was raised in the restaurant business and worked for my uncle who ran Bahama Joe’s, the Banana Boat, Houlihans, the Charthouse and the Sheraton Hotel,” he says. “As soon as I started doing functions like weddings, banquets and ice sculptures at The Moorings, I just thought it was really cool. I’ve been fortunate to have some really good mentors.”

Ultimate Cosmopolitan
The Ultimate Cosmopolitan is just one of the handcrafted cocktails served at the Braford’s bar. PABLO SARMIENTO

The Braford’s menu, described as “fine dining from ranch to table,” is carefully and collaboratively curated by DeAquair, Gutierrez and the Adams brothers, featuring all the classics you might expect from an upscale steakhouse. There’s the ever-popular filet mignon, New York strip loin and 20-ounce Chateaubriand — a portion large enough for two and then some. Then they offer the ribeye, T-bone and porterhouse steaks that are dry-aged for up to 21 days, a process that encourages the natural enzymes in the meat to break down muscle tissue for improved texture, flavor and mouthfeel.

The preparation is a component of the Braford brand: “Our rubs consist of our own blend of Hawaiian and Himalayan sea salt and our own organic pepper blend,” DeAquair says. “We don’t have salt and pepper on the table; we have containers with each of those salts. We make our own steak sauce and offer demi-glace, béarnaise, hollandaise and Oscar sauces that are a la carte.”

Rounding out the entrees is a New Zealand rack of lamb, a double Berkshire pork chop with bourbon-maple pear compote, a herb-crusted chicken and the local fresh catch of the day, plus all the evening’s specials. Meals come with a choice of soup or salad made with organic and locally sourced ingredients whenever possible. “We buy from Osceola Organics, Hogan Farms and local farmers,” DeAquair says, adding that he has a passion for sourcing locally grown produce that elevates his food.

On both menus, the chef successfully delivers a variety of dishes to satisfy the carnivore and every palate in between. For a rich and comforting starter, try the roasted bone marrow with rosemary lemon bruschetta, a bovine-rendered must-have. An appetizer of locally farmed quail is an elevated essay on your mama’s cooking. DeAquair charbroils the quail, drizzles it with peach compote and adds collard greens, skillet cornbread and sweet Vidalia onions to the plate. It’s a successful ode to an iconic Southern staple. Another surefire winner is the pan-seared scallops: two plump diver sea scallops, perfectly seared and served with Meyer lemon aioli. Not only is the dish beautifully presented but also flawlessly executed, allowing the sweet, buttery and delicate flavor of the scallops to shine through.


Colorful murals depicting the Adams Ranch theme
Colorful murals depicting the Adams Ranch theme inject an inviting and vibrant energy to the space. PHIL REID

For those seeking more veggie-centric options, the sides include the usual steakhouse staples, such as creamed spinach, baked or mashed potatoes and grilled vegetables.

Patrons can then venture into the world of lobster mac and cheese, fried skillet corn kernels and a medley of roasted Brussels sprouts, carrots and fennel. The sweet potato planks get special kudos from diners with children. Just mention a special occasion and you might see a slice of housemade Key lime pie delivered to your table.

The cocktails, creative and skillfully crafted, are noteworthy. Many of the best mixologists can be found in restaurants, and here is no exception. One could happily spend an evening cozied up to the bar, sipping a strawberry bourbon smash — fresh strawberries, lemon juice, mint, premium bourbon topped with a ginger beer. Or the popular signature drink, “The Braford,” an old-fashioned classic with craft smoked chili bitters.

Judging by the online accolades, customers are delighted to discover a superior-quality steakhouse outside of the standard-bearers like New York, Chicago and Texas. Rave reviews touting the quality and consistency are surely a tip of the toque every chef wants to receive.

“All the reviews have been amazing, and we are happy with the response from the community,” says Gutierrez. “People are driving from Martin and Palm Beach counties to eat steak. It’s definitely worth the drive.” He says the venue is really one restaurant with two dining concepts to satisfy every craving, and a gourmet market is now in the works where customers can purchase the restaurant’s signature meats, rubs, sauces and wines.

With this latest venture, Gutierrez has succeeded in raising the tempo of the downtown food scene and has elevated Fort Pierce to that of a go-to destination. “The Pierce Harbor district has the theater, bars, restaurants, the waterfront, marinas and all the professional offices east of U.S.1,” Gutierrez notes. “We have a vision for the whole downtown.”

See the original article in the print publication

bowl of cheesy Georgia Stone Mountain grits with wild-caught Gulf Coast shrimp

A bowl of cheesy Georgia Stone Mountain grits with wild-caught Gulf Coast shrimp is served at The Braford’s sister restaurant, Rooster in the Garden.

fried dirty oysters

The Braford’s nightly specials might include fried dirty oysters served with a dollop of sour cream and topped with fresh caviar. PABLO SARMIENTO PHOTOS


Oscar fillet

What: The Braford Steakhouse

Where: Pierce Harbor Galleria, 100 South Second St, Fort Pierce

Hours: Tuesday — Saturday 5-9:30 p.m.; Sunday 3-9 p.m. Reservations recommended.

Parking: Two free parking garages. Trolleys run on weekends

For more information: Call 772-882-9131 or email:

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