PEOPLE OF INTEREST
107
“My senior thesis was focused around advertising and
what I called green advertising,” he said.
Meier explained that he had become interested on how
advertising works to create meaning around sustainability
and environmentalism.
“I started applying around the different creative shops
and agencies in May of 2008 and I got a call back from
BBE,” Meier said. “They were offering to hire me on as a
low-level traffic coordinator.”
Broadband Enterprises Inc. was one of the first companies
to use online video advertising. The industry was
growing rapidly and Meier, being young and motivated,
quickly worked his way up the ranks.
“I was promoted rather fast, was recruited from the
tech side of BBE and started working on a platform,”
he said.
For several years, Meier managed the company’s analytic
design and reporting infrastructure. He found himself
traveling abroad, meeting with large, multinational
corporations and living, what he said was, the American
Dream. However, the company’s success was mindblowing
for Meier and he began to feel overwhelmed by
its fast rise.
It was during the financial crisis of 2007-08 that Meier
began paying attention to politics, the economic system
and how the collapse came to be.
“That research and knowledge started to make me look
back on what I was doing on a day-to-day basis, working
for these large corporations, and thinking — am I complicit
in this?” Meier said.
Meier felt the need to make personal adjustments that po- >>
Farmer manager Matthew Perlstein and Meier trellis one of the 500 tomato
plants grown this season.
/www.stophunger.org