TOURISM
ATTRACTIVE AND EDUCATIONAL
The tour is a way to
expand the educational
reach of the museum
through a series of 15
signs erected throughout
the county. Each 4-by-4
sign will showcase an
original label on the
front with an educational
14
message about the
label and the industry
on the back. A QR code
will direct the viewer to
the Indian River Citrus
Museum website where
they can go to learn more about the history of the industry
through videos of interviews with growers.
“We hope to get the signage placed in front of buildings
with historical significance,” Stapleton explained. “Right
now, we have three erected. One is in front of the Indian
River Citrus Museum in the Vero Heritage Center, of course,
because of the ties to the industry.
“We also have one in front of the Indian River Chamber of
Commerce, depicting the role the labels played in promoting
our area as a tourist destination. And the third is in front of
the historic Vero Beach Railroad Station, because if it weren’t
for the railroad, we never would have been able to get our
product to the northern market.”
Stapleton hopes that the business community will sponsor
the additional signs. >>
KERRY FIRTH PHOTOS
Original citrus labels are on display in the Indian River Citrus Museum.
VERO HERITAGE INC.
/www.nelsonfamilyfarms.com