Heart of gold

St. Lucie Jewelry and Coins Manager Dawn Springsteen has played an important role in helping the store reach its 30th anniversary says owner Hawk Levy.
St. Lucie Jewelry and Coins Manager Dawn Springsteen has played an important role in helping the store reach its 30th anniversary says owner Hawk Levy. RUSTY DURHAM

Port St. Lucie jeweler celebrates 30th year in business

By WHITNEY JOSEPH

Hawk Levy, right, owner of St. Lucie Jewelry and Coins, likes to greet his customers with a warm welcome and a hearty handshake.
Hawk Levy, right, owner of St. Lucie Jewelry and Coins, likes to greet his customers with a warm welcome and a hearty handshake. RUSTY DURHAM PHOTOS

Hawk Levy, owner of St. Lucie Jewelry and Coins, has reached a soaring level of success by adjusting and adapting to the times. On June 30, Levy’s primary store celebrated its 30th anniversary, while his secondary location in St. Lucie West has been operating for three years. His online international auction house, Bering Auctions, is rapidly expanding after launching four years ago. 

“My concept of success is you make a little bit of money on a lot of people, and everybody is happy — everybody wins — and if everybody wins it’s a good deal. That’s my philosophy and it works.” 

Another shining star in Levy’s business model are lab-grown diamonds. 

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